The right way to write an article in 2017
As a regular iWriter user, I am writing this article to avoid having to repeat all the time the same things via private email or on the order page.
It can also be useful for any people trying to find out how to write an article appropriately and how to use keywords.
Just to set the record straight, and to not sound like a lesson-giver. Those guidelines are not mine. This is simply how an article must be written. Any pro Internet writers are following those rules.
Writing an article for the web is different from writing an article for a newspaper, a book, or an ebook. The main difference is that the entire traffic is geared by keywords. There are precise ways to come up with an article that is effective.
An average written article following all those rules to the core is going to drive more traffic than a work of literature that is not following them.
Keywords and long-term keywords
- Why we are ordering an article about a particular keyword
The keyword is not only the article subject. It’s a term we are trying to rank for. It means that we did some search to find a long-term keyword to out-rank the competition and to possibly rank high on Google results for that term. (A long-term keyword is a phrase including a strong keyword that we simply cannot rank for because the competition is too high).
That’s why sometimes the long-term keyword is weird. It’s because this is the exact term people entered in Google. Not using the keyword exactly as it is, makes the article useless.
How to use keywords
- You should use it as the article subject or include it in your writing as an active part of the article. Do not just use it as a name that you paste here and there with no real meanings
- You must try to make the article content keyword rich, but also readable by humans
- You have to maintain a regular writing structure using headings, and bullet points
- You must include the keyword in the title, subheading, and paragraph
- For a 500 words article, you should use it around 4 times
- A title shouldn’t be longer than 70 characters, spaces included
- You can also use a synonym to avoid keyword stuffing but always use the real keyword more often
What I do not want in an article
I don’t want you to explain what the keyword means. It is useless. If I am ordering an article about, let’s say, “music loop.” I don’t want you to explain what a music loop is.
Someone ending up on my site after having searched for that term, already knows what a music loop is. He only wants to find a good music loop, or an article telling him where to find good deals that he doesn’t already know.
Explaining the keyword meaning is what I call 101 writing
This is the type of useless PLR article that doesn’t inform anyone and is just gibberish content that solely spams the web with keyword stuffing.
No Titles or subheaders in full uppercase
Maybe you think it looks good or gives more importance to the title or paragraph titles, but it’s not.
Text formatting like “FULL TITLE IN UPPERCASE TO LOOK PERSUASIVE” is bad. Many people online either write the sentence in full upper case ( really bad) or even capitalize the first letter of each word (most of the people do), but it’s also wrong.
You should only capitalize the first letter of the first word of a phrase. It’s how it’s supposed to be. It’s easier to read and to use as an anchor text. More about proper formatting in this Wikipedia article.
I do not want any quote
I know this is a great way to save time and to cheat on the number of words ordered, but this is duplicate content and once again gibberish content. It doesn’t add anything to the writing.
Concerning the articles about music, I’m ordering on a regular basis
I am fed up with the pseudo-scientific explanation about “music is good for the human being” and “it is a fact that music is important.”
I am also fed up with the information that we “hear music in every movie, videos, or ad.” We all know that.
Once again, this is gibberish content or so-called 101 writing that doesn’t bring any value to anybody. I also already have lots of articles published saying that. I have more than enough of this type of content.
Don’t write too fast just to have a gig
A lot of writers are picking up orders too quickly and are jumping right in, writing as fast as possible without knowing what they are talking about, and without reading the guidelines, the article purpose, as well as special instructions.
If you don’t know what the heck the article is about, just ask the customer what he wants, if the instructions are not clear enough.
It will save you time, and avoid your writing to be rejected and your account possibly being blocked by the customer.
How I manage my iWriter’s writers
Ordering an article that I could write is not because I can’t, but because I want to save time and get more articles written a day that I could do myself.
It’s counterproductive to spend more time explaining what I want than writing it myself.
When I receive a poorly written article, I simply refuse it and block the writer. I have no time to explain to the guy how to write better and what should be improved.
This is why I decided to write this article in the first place.
The idea is to get a pool of writers who can deliver quality articles on the first shot. When I’ll have enough of those so-called writers, I will only send new orders to them directly to save time.
Following this guideline
Following this guideline will help you to have a higher acceptance rate, not only with my commands but with everyone’s orders. 99% of the customers on Iwriter are seeking for the same thing, and are expecting the same outcome.
Sticking to my plan will make you a better writer, simply because this is how articles should be written on the internet in 2017.
Google changes its algorithm all the time. Therefore, this article is due to be regularly updated. But whatever happens, the Internet is always going to be content oriented and keyword oriented.